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02 · Paid Advertising · Newport Beach

Paid ads built by the same team that shoots the creative.

Most agencies hand you off — one team scopes, another buys, another “does the creative.” PELORA Marketing runs Meta, Google, YouTube, and TikTok with the same crew that produces the video. 10–30 ad creatives a month per account. Losers killed in 72 hours. Winners scaled.

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The channels

Where we run.

Each platform tuned to its audience — not the same creative pasted everywhere.

Meta Ads

Facebook + Instagram. The volume engine. Vertical video creative tested at scale, audience structures built for attribution, retargeting layered behind everything.

Google Ads

Search, Demand Gen, Performance Max, YouTube. Capture intent at the moment of search, then nurture with display + YouTube remarketing.

YouTube Ads

Long-form storytelling and short-form bumpers. Pre-roll, in-stream, masthead. Where high-intent buyers are watching authority content.

TikTok Ads

Native vertical creative built for the For You feed. Spark Ads off real founder content, creator collabs, UGC-style direct response.

Creative Strategy

10–30 ad concepts produced monthly. Hook libraries built per vertical. Winners cloned into 5–10 variants without slowing the funnel.

Tracking & Attribution

GA4, Meta CAPI, server-side tracking, UTM hygiene, CRM round-trip reporting. Every dollar accounted for.

How we run paid

The 72-hour rule.

Most agencies let bad ads run for weeks. We don’t.

Frequently asked

Paid advertising FAQ.

What ad platforms does PELORA Marketing manage?

Meta (Facebook + Instagram), Google Ads (Search, Display, Demand Gen, Performance Max, YouTube), TikTok, and YouTube. PELORA produces 10–30 ad creatives per month per retainer account so the media buying always has fresh inventory to test.

What’s PELORA’s approach to paid media?

Creative drives everything. We produce 10–30 vertical ad creatives a month per account, kill losers in 72 hours, scale winners, and build direct-response funnels behind the ads. Every campaign runs against measured CPAs and a CRM that catches every lead.

What ad budgets does PELORA work with?

Minimum monthly ad spend for managed engagements is typically $5,000/month. Most retainer clients run $10,000–$100,000+/month in ad spend. Management fees ($2,500–$18,000+/month) are separate from ad spend.

What industries does PELORA advertise for?

Behavioral health and addiction recovery (HIPAA-aware ad practices), health and wellness, longevity and mind-body-spirit, real estate, interior design, and founder-led consumer brands.

How is PELORA different from other paid ads agencies?

Most agencies separate creative from media buying. PELORA does both in-house with the same team. The media buyer talks to the video producer every day, hooks get tested fast, fatigue gets caught early, winners cloned without waiting on outside studios.

Featured interviews · Produced by PELORA

The exact long-form format we shoot for our clients.

Mental health, behavioral health, functional medicine, ketamine clinics, alumni stories. All shot, edited, and distributed by PELORA. Plays inline below, no need to leave the page.

Preston interviews Will Mansfield, alumni from Pacific Shores Recovery Alumni story Will Mansfield · Pacific Shores Alumni interview · Pacific Shores Recovery

Preston interviews Will Mansfield. A recovery story.

The alumni-interview format we shoot for treatment center clients. Real story, full release.

Functional Medicine, Spirituality, and Healing Addiction with Cambria Judd MD and Preston Durnford 1h 26m Cambria Judd, MD Functional medicine · MD interview

Functional Medicine, Spirituality & Healing.

The long-form practitioner interview format. Ranks on YouTube and gets cited by AI Overviews.

Functional Medicine for Addiction and Mental Health with Dr Kristi Vaughan and Preston Durnford 1h 01m Dr. Kristi Vaughan Functional medicine · Cinematic shoot

Functional Medicine for Addiction & Mental Health.

Cinematic on-location shoot. Outdoor setting, two camera, branded lower thirds, full B-roll.

The Epic Journal podcast Episode 46, Navigating Mental Health, with Preston Durnford Episode 46 The Epic Journal Recovery podcast · Founder mindset

Navigating mental health, the long version.

Recovery, founder mindset, and the lessons behind building treatment programs.

Ready to scale?

Book a 30-minute paid media call.

We’ll go through your current ad spend, what’s working, what’s not, and where the leverage actually is. No pitch. If we’re a fit, we’ll send a scope.

Book a Strategy Call(833) 598-2254