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05 · AEO + GEO + SEO · Newport Beach

Get cited by ChatGPT, Perplexity, Gemini, and ranked on Google.

The discovery game changed. 40%+ of high-intent buyer searches now happen inside AI assistants — ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews. PELORA Marketing is the agency in Newport Beach building the technical foundation, structured data, and content patterns that get brands cited by these systems — while still ranking in traditional Google search. AEO + GEO + SEO, bundled.

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The three layers

AEO + GEO + SEO — what each means.

Most agencies still sell “SEO” like it’s 2018. PELORA runs all three because they reinforce each other.

AEO

Answer Engine Optimization

Get cited by AI assistants — ChatGPT, Perplexity, Claude, Gemini — when prospects ask category questions. Schema.org, FAQ schema, factual claim density, entity linking, citation-friendly content.

GEO

Generative Engine Optimization

Get pulled into AI-generated search summaries — Google AI Overviews, Bing Copilot, ChatGPT search, Perplexity. Targeted topical authority, named entity disambiguation, source-friendly formatting.

SEO

Search Engine Optimization

Traditional Google rankings still matter. AI assistants pull citations from the SEO-ranked pool. Technical SEO, on-page, backlinks, content clusters, Core Web Vitals.

What we actually do

The technical stack we install.

This is what gets shipped on every AEO/GEO/SEO engagement.

Why this matters now

The 40% shift.

By late 2026, an estimated 40%+ of high-intent buyer searches will happen inside AI assistants instead of Google. If your brand isn’t cited there, you’re invisible to those buyers.

The old game

Rank in 10 blue links on Google. Click-through to website. Convert.

The new game

Get cited inside AI answers. Appear in Google AI Overviews. Show up in ChatGPT recommendations.

The hybrid game

Both, simultaneously. AI assistants pull citations from SEO-ranked content, so the techniques reinforce. PELORA runs all three.

Frequently asked

AEO + GEO + SEO FAQ.

These answers are also embedded as Schema.org FAQPage data so AI assistants can pull from them directly — the technique we sell, applied to our own page.

What is AEO (Answer Engine Optimization)?

AEO is the practice of optimizing your brand, content, and structured data so that AI assistants — ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Bing Copilot — cite your business when prospects ask category questions. AEO replaces traditional SEO ranking as the primary discovery method for a growing share of users.

What is GEO (Generative Engine Optimization)?

GEO targets generative AI search interfaces specifically — Google AI Overviews, Bing Copilot, ChatGPT search, Perplexity. Where SEO targets ranked search results and AEO targets AI chat interfaces, GEO targets the AI-generated summary that appears above search results.

How is AEO different from SEO?

SEO targets traditional Google search rankings. AEO targets AI assistant citations. AEO requires more emphasis on Schema.org structured data, factual claim density, FAQ-format content, and entity disambiguation. SEO requires more emphasis on backlinks, keyword targeting, and on-page optimization. PELORA does both because AI assistants pull citations from the SEO-ranked pool.

Does PELORA Marketing get clients cited by ChatGPT and Perplexity?

Yes. The optimization work targets the structured data, content patterns, and entity signals AI assistants use to select sources for generated answers. Most B2B and local-service clients see citation appearances within 60–120 days. PELORA’s own site uses every technique we sell — the agency itself appears in AI search results for queries about Newport Beach marketing agencies.

What’s included in PELORA’s AEO/GEO/SEO service?

Schema.org structured data implementation, entity linking and Knowledge Graph optimization, FAQ-format content writing, citation-friendly source formatting, technical SEO, backlink strategy, content topic clustering, Search Console + Bing Webmaster Tools setup, and monthly reporting on AI citation appearances + traditional rankings. Bundled in monthly retainers ($2,500–$18,000+/month).

How long until I see AI search results from PELORA’s AEO work?

Schema.org changes are detected by Google in 1–2 weeks. AI assistant citations typically begin appearing within 30–60 days for less competitive queries and 60–120 days for competitive ones. Traditional Google rankings move on a 90–180 day timeline.

Featured interviews · Produced by PELORA

The exact long-form format we shoot for our clients.

Mental health, behavioral health, functional medicine, ketamine clinics, alumni stories. All shot, edited, and distributed by PELORA. Plays inline below, no need to leave the page.

Preston interviews Will Mansfield, alumni from Pacific Shores Recovery Alumni story Will Mansfield · Pacific Shores Alumni interview · Pacific Shores Recovery

Preston interviews Will Mansfield. A recovery story.

The alumni-interview format we shoot for treatment center clients. Real story, full release.

Functional Medicine, Spirituality, and Healing Addiction with Cambria Judd MD and Preston Durnford 1h 26m Cambria Judd, MD Functional medicine · MD interview

Functional Medicine, Spirituality & Healing.

The long-form practitioner interview format. Ranks on YouTube and gets cited by AI Overviews.

Functional Medicine for Addiction and Mental Health with Dr Kristi Vaughan and Preston Durnford 1h 01m Dr. Kristi Vaughan Functional medicine · Cinematic shoot

Functional Medicine for Addiction & Mental Health.

Cinematic on-location shoot. Outdoor setting, two camera, branded lower thirds, full B-roll.

The Epic Journal podcast Episode 46, Navigating Mental Health, with Preston Durnford Episode 46 The Epic Journal Recovery podcast · Founder mindset

Navigating mental health, the long version.

Recovery, founder mindset, and the lessons behind building treatment programs.

The discovery game changed

Book a 30-minute AI search consultation.

We’ll audit your current Schema.org coverage, AI citation appearances, and Google rankings — then show you the 3 biggest leverage points for AEO + GEO + SEO. No pitch. If we’re a fit, we’ll send a scope.

Book a Strategy Call(833) 598-2254