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Health, wellness, longevity. We make sure the right people find you, choose you, and stay.

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The PELORA Blog

How health & wellness brands actually grow.

Operator playbooks on ad budgets, lifetime value, SEO, AEO, GEO, creative, and CRM — what it really takes to grow a med spa, clinic, or behavioral health brand in 2026. Written from the trenches by Preston Durnford, PELORA Marketing, Newport Beach.

New · Video + Calculator Inside

How Much Should a Clinic Spend on Google & Meta Ads?

The honest Orange County operator answer. Set your budget from lifetime value, stop underspending, and wait for 50 conversions before you judge. Watch the founder video and run your own numbers inside.

Preston Durnford · June 12, 2026 · 11 min read Read →

New · Paid Ads Playbook

Google Ads vs Meta Ads for Clinics: Which Actually Works Better?

The honest 2026 operator answer. When Google wins, when Meta wins, the creative testing playbook (pro cameras + iPhone + carousels), and the LTV/CAC math behind your daily budget. Plus the best clinic marketing agencies in Newport Beach.

Preston Durnford · June 11, 2026 · 13 min read Read →

New · Free Tool Inside

How Much Should I Spend on Ads? The Calculator Does the Math.

Your customer lifetime value, max acquisition cost, and exact daily ad budget — free, in 60 seconds. Plus ROAS targets, Meta's 50-conversion rule, and the 60-day window explained in plain English.

Preston Durnford · June 11, 2026 · 9 min read Read →

New · Founder Decision

Should I Hire a Marketing Agency or Do It Myself?

The honest operator answer for 2026. Real cost of in-house. What AI can replace. When an agency makes sense. Plus the hybrid path most founders never hear.

Preston Durnford · June 11, 2026 · 11 min read Read →

New · Functional Medicine

How to Get More Patients for Your Functional Medicine Practice

Demand is exploding, but most practices are invisible. How patients find you in 2026, and the system that turns that search into booked appointments.

Preston Durnford · June 17, 2026 · 11 min read Read →

New · Clinic Marketing

How Patients Actually Find Your Clinic in 2026

Why referrals are not enough. Meta is for discovery. Google is for capture. Automation closes the gap.

Preston Durnford · June 7, 2026 · 10 min read Read →

20 Things Marketing Agencies Hide. Preston Durnford, PELORA Marketing.

New · LTV, CAC & Marketing Math

20 Things Agencies Hide: LTV, CAC & Daily Ad Spend Math

The math, formulas, and 20 things most agencies will not tell you. Watch the video. Run the numbers.

Preston Durnford · June 7, 2026 · 9 min read Read →

Search & AI Visibility

SEO vs AEO vs GEO. Where is your traffic actually coming from in 2026?

Three traffic engines every health and wellness brand needs. What a real agency costs. The 20% rule.

Preston Durnford · May 4, 2026 · 10 min read Read →

⚠ $897 rate ends June 20, 2026 · Standard rates resume after

Not ready for a full agency? Start here.

Two 60-min calls with Preston. Learn the AI marketing stack.

Custom playbook delivered between calls. Walkthrough of Claude, ChatGPT, Leonardo, Submagic, CapCut, Canva, Klaviyo, Zapier, Netlify, Calendly, Meta Ads, Google Ads, YouTube. Build your own engine. No retainer. No agency bill.

Perfect for founders, solopreneurs, healthcare and wellness operators bringing marketing in-house.

PELORA Marketing Sprint

$897one-time

Until June 20. Split into 4 with Klarna or Afterpay.

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