Built for Web, Social & Ads

Content for Websites

Your website is often the first moment of trust for a client or family.

​

What to capture:

• Alumni and client testimonials

• Family perspectives and outcomes

• Staff, clinicians, and leadership introductions

• Daily life inside the program

• Groups, modalities, and therapeutic approach

• Location, homes, and environment

• Mission, values, and brand story

​

Why it matters:

• Real content builds credibility fast

• Families want to see who you are

• Authentic visuals outperform stock imagery

• Trust increases time on page and conversions

​

Best practice:

• Place video and real visuals in the top 25% of the homepage

• Use short-form video on core landing pages

• Continuously test messaging and visuals

Content for Advertising

High-performing ads are built from real moments, not polished stock.

What works best:

​

• Alumni success stories

• Family testimonials

• Staff and clinical team messaging

• Program environment and culture

• Outcomes and transformation narratives

​

Ad strategy:

• Test 30–50 creative variations

• Short-form video outperforms static ads

• Ads should feel human, not promotional

• Winning creatives often outperform dozens of failures

​

Key insight:

• One strong creative can change admissions volume

• The right ad can offset months of underperforming tests

• Continuous testing is required to find the winner