Inside PELORA · How we actually work

What we actually do.
And what other agencies pretend to.

We’re a video-first marketing agency for health, wellness, and behavioral health brands. Our team comes to your location with cinema cameras and shoots the content other agencies outsource, fake with stock footage, or generate with AI. Then we run the ads, build the websites, and automate the follow-up around your real story. Built by an operator who’s been the client.

In-houseShoot team
FX30 & Cinema rigsReal video, no stock
36+Active clients today
Newport BeachOperator-led from CA
The short version

We shoot real video with our in-house team. We run honest ads with transparent numbers. We build sites and CRMs that convert. We tell you the truth because you’ll fire us if we don’t get you results.

Pricing is flexible. If you have budget for a full retainer, great. If you don’t, we can run a lower retainer plus a performance percentage on the revenue we generate. When you win, we win. We’re in the boat rowing with you, not on the dock charging by the hour.

Why video first

Brands don’t convert. Faces do.

When someone considers a clinic, treatment center, or wellness brand, they’re not buying a product. They’re trusting a person with their health, their family member’s recovery, or their longevity. Trust comes through faces, voices, and real stories — not stock photography or AI slop.

That’s why every PELORA engagement starts with a shoot day. Our team drives in with cinema cameras and captures who you really are: the founder on camera, the team in action, the treatments delivered, and the patients or clients whose lives you’ve changed (with their consent). One shoot becomes the asset library that fuels months of content across Meta, Google, YouTube, your website, and email.

Most agencies skip this step. They license stock, generate AI footage, or ask you to send phone clips. Then they wonder why the ads don’t convert.

Don’t take our word for it

Real work. Real people. Filmed by our team.

Click any video. Every face below is a real clinician, founder, or operator we’ve sat down with on location and filmed with our in-house team. No AI, no stock, no actors.

Dr Cambria Judd interview on functional medicine, filmed by PELORA Marketing Watch

Dr. Cambria Judd, MDFunctional medicine physician. Interviewed and filmed on location.

Dr Kristi Vaughan interview on functional medicine, filmed by PELORA Marketing Watch

Dr. Kristi VaughanFunctional medicine practitioner. Patient-story interview format.

Sam Mandel mental health clinic founder interview, filmed by PELORA Marketing Watch

Sam MandelMental health clinic founder. Founder-story long-form interview.

Will Mansfield alumni interview, Pacific Shores Recovery, filmed by PELORA Marketing Watch

Will MansfieldAlumni testimonial for Pacific Shores Recovery. Real client, real story.

PELORA marketing operating system workflow: video, ads, web, CRM
What we do

Seven services. One operating system.

Every PELORA engagement is built around the same core stack. We don’t cherry-pick what’s easy. We deliver the whole machine because the parts don’t work alone.

01

Video production & brand storytelling

Our team shoots on professional cinema cameras. Founder interviews, team b-roll, treatment storytelling, patient testimonials, location capture. Real video, no stock, no AI.

Our differentiator
02

Paid advertising

Meta Ads, Google Ads, YouTube, and TikTok. We test 10-30 creatives a month, track cost per acquisition by channel, and report ROAS honestly.

Channels: Meta · Google · YouTube · TikTok
03

Web design & development

Mobile-first sites built to convert. Custom design, schema markup, and built-in SEO/AEO/GEO structure for AI search visibility. Fast load times, real performance scores.

Stack: HTML · Netlify · Schema
04

CRM & AI automation

Speed-to-lead built right. SMS within 60 seconds, email nurture sequences, Calendly booking, CRM tracking. Nothing slips through.

21x average lead conversion lift
05

SEO, AEO & GEO

Traditional Google search optimization plus Answer Engine Optimization (ChatGPT, Perplexity, Claude) and Generative Engine Optimization (Google AI Overviews, Bing Copilot).

2026 search visibility
06

Social media management + CONTENT SHOT BY US

Strategy, posting, community management, and engagement. But here’s the difference: our team shoots the content we manage. Most agencies ask you to send phone clips. We come to you.

In-house production included
07

Strategy, consulting & capital raises

Preston has personally raised $10M+ in behavioral health capital and consulted with 35+ businesses. When you need more than marketing, the operator brain is included.

Operator-led advisory
The honest comparison

What other agencies do. What we actually do.

We’re not naming names. But after 12+ years building and hiring marketing teams, here’s the pattern.

What most agencies do
Outsource video to freelancers or use stock footage and AI generated content.
Run the same templated ad creative across every client in the niche.
Charge a $10K-$25K monthly retainer regardless of your business size or revenue.
Mark up ad spend by 10-20% and hide it inside the retainer.
Lock you into 12-month contracts with auto-renew and 60-90 day cancellation notice.
Send pretty reports that highlight vanity metrics (reach, impressions) when conversions slip.
Have a senior person pitch and a junior team deliver the work.
Recommend more spend regardless of whether it’s the right move for your business.
What PELORA does
Our in-house team shoots all content. Real cinema cameras, real founders, real patients.
Custom creative per client. No copy-paste playbooks. We learn your patients and your story.
Tailored pricing: lower retainer plus performance percentage if you don’t have full budget. We meet you where you are.
Zero markup on ad spend. You see what Meta and Google charge. Period.
Month-to-month after a fair starting period. No auto-renew tricks. If we don’t earn your renewal, you should fire us.
We report cost per qualified lead, CAC, LTV, and ROAS by channel. The numbers that pay your rent.
Preston is personally involved in every engagement. The same operator who pitches is the one overseeing delivery.
We’ll tell you when to stop spending, when to pause a channel, or when the offer is the problem — not the ads.
Pricing philosophy

We get paid when you get results.

Two ways to work with us. The first is the standard agency retainer model, transparent and fair. The second is for operators who want skin in the game on both sides.

Option 1 · Standard retainer

Full-service managed retainer

Custom/month

For businesses ready to invest in a full marketing engine. Video production, paid ads, web, CRM, social, and reporting under one team.

  • Monthly content shoot day on-location
  • 10-30 ad creatives produced and tested monthly
  • Full paid media management across Meta + Google + YouTube
  • Monthly performance review with real numbers
  • Direct access to Preston and the team

Pricing scales with your business. We don’t use a fixed tier sheet because no two clinics are the same. We’ll quote after the first call.

Option 2 · Performance model

Lower retainer + revenue share

Lower base+ % of ad revenue we generate

For operators who can’t justify a full retainer yet but want to grow. We take a lower monthly fee and a percentage of the revenue our marketing actually generates. When you win, we win. When you lose, we feel it.

  • Same in-house video production
  • Same channel mix and creative testing
  • Transparent tracking of attributed revenue
  • Monthly settle-up: base + earned percentage
  • Aligned incentives. We’re in the boat rowing with you.

Not every business is a fit for performance pricing. We’ll discuss your LTV, current CAC, and tracking setup on the call before quoting.

Health and wellness verticals PELORA serves: functional medicine, peptides, behavioral health, longevity
Who we work with

Built for operators in health, wellness & behavioral health.

Specialists, not generalists. We know your buyer, your regulators, and your compliance rules.

Functional medicinePractices and clinics.
Longevity practicesPerformance and hormone optimization.
Peptide therapy clinicsPhysician-supervised protocols.
Concierge medicineMembership-model primary care.
Med spasAesthetic, injectable, laser, skin.
Regenerative medicinePRP, stem cell, exosome therapy.
Behavioral health treatmentDetox, RTC, PHP, IOP, virtual.
Coaches & psychologistsLicensed and certified practitioners.

“Short-term thinking and lies will not work. You’ll fire us if we don’t get you results, and we know how to get them. So we tell the truth. Even when it costs us a sale on the first call.”

Preston Durnford · Founder, PELORA Marketing

The legal small print

What we promise. And what we don’t.

Honesty applied to the disclaimers too.

We don’t promise specific results.

Every business is different. Marketing performance depends on your offer, your prices, your reviews, your service quality, your market, and dozens of variables outside our control. We’ll bring our best 12+ years of operator experience and our team’s craft to the work. What we promise is honest effort, transparent reporting, and the right call even when it’s not in our short-term interest.

Performance pricing is based on attributable revenue tracked through our reporting stack. Tracking accuracy depends on your CRM hygiene, your team’s lead-source discipline, and platform attribution windows. We’ll walk through tracking setup before quoting performance pricing.

We do not provide medical, legal, or financial advice. We do not guarantee placement on Google, Meta, ChatGPT, or any other platform. We comply with HIPAA, LegitScript, FTC, and platform-specific advertising policies, and we expect clients to do the same.

PELORA Marketing is headquartered in Newport Beach, California, and works with clients across Orange County, Los Angeles, San Diego, and nationwide.

Ready to see if we’re the right fit?

30 minutes with Preston. No script. No BDR. Yes-fit or no-fit on the call. If we’re not the right team for your business, he’ll tell you who is.

Book a 30-minute call → Meet Preston first